The protection of your privacy and your Personal Data is an important matter we pay attention to in all our business relations. We respect the confidentiality of your Personal Data and always act in accordance with the provisions of applicable data protection law and this Privacy Notice.


    This Privacy Notice is intended to inform you about how UK Plumbing Supplies Limited, a company registered in England and Wales with company registration number 02723962, of Quayside 2A, Wilderspool Park, Greenalls Avenue, Stockton Heath, Cheshire, WA4 6HL, (referred to as “we”, “us”, “our”, and “Company”) uses Personal Data and what information about the users of our websites (including Carterton Plumbing Supplies (CPS) part of UK Plumbing Supplies (UKPS) brand), applications, mobile platforms or other services (“Services”) is collected, used, stored and shared.

    “Personal Data” is defined as any information that relates to an identified or identifiable individual.

    We want you to feel confident about the privacy and security of your Personal Data, understand how it is used in connection with our Services, and also to outline your rights.

    The Company is registered as a data controller under the UK’s Data Protection Act 2018 with the Information Commissioners Office (“ICO”), registration number ZA475163. The Company is the data controller in relation to the processing activities described below. This means that we decide why and how your Personal Data is processed.


    When you use this website, our products or Services, the categories of information that we may collect about you are as follows:

    1. Personal Data you give to us:

      This is information about you that you give to us by entering information via:

      • our sites (Carterton Plumbing Supplies (CPS) part of UK Plumbing Supplies (UKPS) brand);
      • our mobile applications and tools;
      • social media platforms;
      • our events and exhibitions;
      • corresponding with us by phone, email or otherwise,

      and is provided entirely voluntarily. This includes information provided at the time of using our site, subscribing to the Services we provide through our site, posting material or requesting further services, managing your account or profile online (including accessing documentation and engaging in correspondence with us by phone, email or otherwise). We may also ask you for information when you report a problem with our site.

      If you complete any surveys that we request you complete for research or marketing purposes, we will collect information in such circumstances as well.

      The information you give us includes your title, name, address, occupation/job title, email address and phone number, your marketing preferences, information contained in correspondence with you about our Services or business, details of your order/enquiry details, and may include record of any correspondence and responses to surveys.

    2. Personal Data we collect about you:

      We may automatically collect the following information: details of transactions you carry out through the site, and your visits to our site, including, but not limited to, traffic data, location data, weblogs and other communication data, and the resources you access. We may also automatically collect technical information, including anonymous data collected by the hosting server for statistical purposes, the Internet protocol (IP) address used to connect your computer or device to the Internet, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform. Please see our Cookies Policy at for further information.

    3. Personal Data we may receive from other sources:

      We obtain certain Personal Data about you from sources outside of our business which may include our group companies or other third party companies, including our media partners, event and exhibition organisers, magazine publishers, brokers, and online directories.

      We may also collect Personal Data where lawful to do so from (and combine it with information from) public sources, third party service providers, government, tax or law enforcement agencies and other third parties.

    4. Legal grounds for collection:

      The purposes for which we use your Personal Data and the legal basis under data protection laws on which we rely to do this are explained below.

      • Performance of the contract with you or to take steps to enter into it. We may use and process your Personal Data where we have supplied you (or continue to supply you) with any Services or orders, or where you are in discussions with us about any new Services or orders. We will use this information in connection with the contract for the supply of Services or orders when it is needed to carry out that contract with you or for you to enter into it, and to manage your account with us.
      • Legitimate interests or that of a third party for the following purposes:
        • Responding to and managing your queries and complaints;
        • Providing marketing content (other than where we rely on your consent to do this);
        • Providing services and/or information to you;
        • Transmitting Personal Data for internal administrative purposes;
        • Hosting and maintaining our website;
        • Providing technical support to you;
        • Preventing and detecting fraud and other criminal offences;
        • To assess and improve our service through recordings of any calls with our contact centres;
        • Ensuring network and information security in order for us to take steps to protect your information against loss or damage, theft or unauthorised access;
        • To comply with a request from you in connection with the exercise of your rights;
        • For assessing the quality of our service and to provide staff training within the business;
        • For the management of queries, complaints, or claims; and
        • For the establishment and defence of our legal rights.
      • Compliance with a legal obligation. We will use your Personal Data to comply with our legal obligations: (i) to assist any public authority or criminal investigation body; (ii) to identify you when you contact us; and/or (iii) to verify the accuracy of data we hold about you.
      • Consent. We will ask for your consent to send you direct marketing communications. Please see item 7 below for more information.
    5. Cookies:

      Like many other websites, our website uses cookies. 'Cookies' are small pieces of information sent to your computer or device and stored on its hard drive to allow our websites to recognise you when you visit. It is possible to switch off cookies by setting your browser preferences. To obtain further information relating to the cookies operating on our website, please visit our Cookies Policy at

    6. Data anonymisation and use of aggregated information:

      Your Personal Data may be converted into statistical or aggregated data in such a way as to ensure that you are not identified or identifiable from it. Aggregated data cannot be linked back to you as a natural person. We may use this data for analytical and research purposes.

      For more information on how we use cookies and how to switch them off, please visit our Cookies Policy at


    As a matter of principle, all Personal Data is processed and used by us exclusively for the purposes specified in this Privacy Notice. We will also not keep your Personal Data for longer than is necessary for the purposes for which we collect it unless we believe that the law or other regulation requires us to preserve it. The purposes and retention periods for the Personal Data are set out below.

    Provision, improvement and support of our Services: This includes data analyses, the identification of usage trends, as well as calculations and statistics on user access patterns.

    Marketing: Where you have provided Personal Data by signing up to receive marketing information, it will only be used for marketing purposes, such as surveys, promotions, events, incentives or other advertising campaigns, in accordance with your marketing preferences. In this case, we will store your Personal Data for as long as you are subscribed to our email marketing list. Your consent to use your Personal Data for marketing purposes can be withdrawn at any time. If you withdraw your consent, we will keep your email address on our suppression list to ensure that we do not send you marketing emails in future.

    Mailing of communications: If you register for our email communications, we exclusively use the Personal Data provided by you to verify that you are the owner of the email address indicated and wish to receive the content, to compile a mailing list, and to analyse the usage of our communications. In this case, your Personal Data will be stored for the duration of 2 years after the last interaction.

    Ordering of documents, reports or other materials: If you order reports or other materials from us, the personal information provided by you is used for processing your order and will subsequently be stored for a maximum period of 2 year after the last consignment.

    Use of contact forms: If you use a contact form for enquiries or complaints, the Personal Data provided by you in the contact form is used to process the enquiry and stored for as long as it reasonably required to resolve your enquiry or complaints. Your Personal Data will be stored for the duration of processing the enquiry and a maximum period of 2 years after completion of processing.

    Job exchange: Job applications contain Personal Data (e.g. curriculum vitae, contact data, etc.). We may use such Personal Data within the Company (see item 4) to decide on whether to offer the applicant a position or to reply to the letter of application. Only if you explicitly agree, we will keep the data on record for a maximum period of 2 years after the last contact (unless longer storage is legally permissible for other reasons) for possible consideration at a later point in time.

    Cleansing and consolidation of data: From time to time, the Personal Data provided by you can be cross-checked against or consolidated with (i) data from our existing registers (online and offline), (ii) data taken over from a legal predecessor, or (iii) data from other sources.

    The exceptions to the above are where:

    • we need your Personal Data to establish, bring or defend legal claims or to comply with a legal or regulatory requirement;
    • the law requires us to hold your Personal Data for a longer period, or delete it sooner;
    • you exercise your right to have the information erased (where it applies) and we do not need to hold it in connection with any of the reasons permitted or required under the law or you exercise your right to require us to retain your Personal Data for a period longer than our stated retention period (see “Your Rights” at item 7 below); or
    • in limited cases, the law permits us to keep your Personal Data indefinitely provided we put certain protections in place.

    When it is no longer necessary to retain your data, we will delete the Personal Data that we hold about you from our systems. After that time, we may aggregate the data (from which you cannot be identified) and retain it for analytical purposes.

    If we collect your Personal Data, the length of time we retain it is determined by a number of factors including the purpose for which we use that information and our obligations under other laws. We do not retain Personal Data in an identifiable format for longer than is necessary.


    Depending on the type of interaction you requested (e.g. call to be returned, placement of an order, request for services, information, etc.), your Personal Data may be exchanged with third parties involved in order execution (e.g. mail order companies, banks, hauliers, stockists, contractors, etc.) or any part of the UK Plumbing Supplies Ltd Company. We may also be required to disclose Personal Data in order to meet legal requirements or to enforce rights and agreements.

    Third parties: For the execution of certain orders and for the provision of certain services, we may disclose your Personal Data to our external third party service providers, agents, subcontractors and other organisations (e.g. forwarding agents). Such third parties may include cloud service providers (such as hosting and email management), events and marketing management, software providers, courier services, advertising agencies and administrative services. Our third party service providers are allowed to use or transmit the data collected and processed by us for no other purpose but execution of the order placed by the Company. When we use third party service providers, we only disclose to them any Personal Data that is necessary for them to provide their service and we have a contract in place that requires them to keep your information secure and not to use it other than in accordance with our specific instructions.

    Group Companies: UK Plumbing Supplies Ltd are a UK based group of companies with shared internal operational processes, structures and technical systems. We may share your Personal Data with the group of companies and, if need arises, transmit them to our sites for the purposes indicated under Item 3 and in accordance with this Privacy Notice, including transferring queries and complaints, and internal reporting.

    Compliance with laws and similar obligations: We will transfer your Personal Data if we are under a duty to disclose it in order to (i) enforce or comply with a law, a regulation, an order issued by a public authority or compulsory measures, (ii) detect and prevent security threats, fraud or other malicious activities, (iii) protect and/or enforce the rights and the property of the Company or of third parties, and (iv) protect the rights and the personal security of our employees and of third persons.

    Company restructuring or reorganisation: We may transfer your Personal Data to a third party as part of a sale of some or all of our Company and assets to any third party or as part of any Company restructuring or reorganisation.


    All Personal Data you provide to us is stored on our secure servers which are located within the United Kingdom (UK).

    If at any time we transfer your Personal Data to, or store it in, countries located outside of the UK or EEA (for example, if our hosting services provider changes) we will ensure that appropriate safeguards are in place for that transfer and storage as required by applicable law. This is because some countries outside of the EEA do not have adequate data protection laws equivalent to those in the EEA.

    If you use our Services whilst you are outside the EEA, your Personal Data may be transferred outside the EEA in order to provide you with those Services.


    We may collect your preferences to receive marketing information directly from us by email, SMS, telephone and post in the following ways:

    • when you sign up online or in person over one of our trade counters and indicate that you would like to receive such marketing from us;
    • if you place an order and/or engage our Services and indicate (by opting in) you would like to receive marketing information;
    • when you meet us at an event, trade counter or exhibition and indicate (by opting in) that you would like to receive marketing information; or
    • when you update your marketing preferences via email, SMS, telephone or post, or when responding to a request from us to do so.

    You have the right to opt-out of our use of your personal information to provide marketing to you in any of the ways mentioned above. Please see “Your Rights” at item 7 below for further details on how you can do this.


    You have a number of rights in relation to your Personal Data under data protection law. In relation to certain rights, we may ask you for information to confirm your identity and, where applicable, to help us to search for your Personal Data. Except in rare cases, we will respond to you within one month from either (i) the date that we have confirmed your identity or (ii) where we do not need to do this because we already have this information, from the date we received your request.

    • Accessing your Personal Data. You have the right to ask for a copy of the Personal Data that we hold about you by emailing or writing to us at the address at the end of this Privacy Notice. We may not provide you with a copy of your Personal Data if this concerns other individuals or we have another lawful reason to withhold that information.
    • Correcting and updating your Personal Data. If you change your name or address/email address, or you discover that any of the other information we hold is inaccurate or out of date, please let us know by contacting us by email, SMS, telephone or post using the details described at the end of this Privacy Notice.
    • Withdrawing your consent. Where we rely on your consent as the legal basis for processing your Personal Data, you may withdraw your consent at any time by contacting us using the details at the end of this Privacy Notice. If you would like to withdraw your consent to receiving any direct marketing to which you previously opted-in, you can contact us by emailing or writing to us at the address at the end of this Privacy Notice. If you withdraw your consent, our use of your Personal Data before you withdraw is still lawful.
    • Objecting to our use of your Personal Data and automated decisions made about you. Where we rely on your legitimate business interests as the legal basis for processing your Personal Data for any purpose(s), you may object to us using your Personal Data for these purposes by emailing or writing to us at the address at the end of this Privacy Notice. Except for the purposes for which we are sure we can continue to process your Personal Data, we will temporarily stop processing your Personal Data in line with your objection until we have investigated the matter. If we agree that your objection is justified in accordance with your rights under data protection laws, we will permanently stop using your Personal Data for those purposes. Otherwise we will provide you with our justification as to why we need to continue using your Personal Data. You may also contest a decision made about you based on automated processing by contacting us at the details below.
    • Erasing your Personal Data or restricting its processing. In certain circumstances, you may ask for your Personal Data to be removed from our systems by emailing or writing to us at the address at the end of this Privacy Notice. Unless there is a reason that the law allows us to use your Personal Data for longer, we will make reasonable efforts to comply with your request. You may also ask us to restrict processing your Personal Data where you believe it is unlawful for us to do so, you have objected to its use and our investigation is pending or you require us to keep it in connection with legal proceedings. In these situations, we may only process your Personal Data whilst its processing is restricted if we have your consent or are legally permitted to do so, for example for storage purposes, to protect the rights of another individual or company or in connection with legal proceedings.
    • Transferring your Personal Data in a structured data file (“data portability”). Where we rely on your consent as the legal basis for processing your Personal Data or need to process it in connection with your contract, you may ask us to provide you with a copy of that information in a structured data file. We will provide this to you electronically in a structured, commonly used and machine readable form, such as a CSV file. You can ask us to send your Personal Data directly to another service provider, and we will do so if this is technically possible. We may not provide you with a copy of your Personal Data if this concerns other individuals or we have another lawful reason to withhold that information.
    • Complaining to the UK data protection regulator. You have the right to complain to the Information Commissioner’s Office (ICO) if you are concerned about the way we have processed your Personal Data. Please visit the ICO’s website for further details.

    The Company employs a large variety of data security measures to ensure the confidentiality and integrity of your Personal Data. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your Personal Data, we cannot guarantee the security of your information transmitted to our website and any transmission is at your own risk. Once we have received your Personal Data, we put in place reasonable and appropriate controls to ensure that it remains secure against accidental or unlawful destruction, loss, alteration, or unauthorised access.

    Where we have given (or where you have chosen) a password which enables you to access an account, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

    Our website may contain links to other websites run by other organisations. This Privacy Notice does not apply to those other websites‚ so we encourage you to read their privacy statements. We cannot be responsible for the privacy policies and practices of other websites even if you access them using links that we provide. In addition, if you linked to our website from a third party website, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party website and recommend that you check the notice of that third party website.

    Further details on technical and organisational security measures are available on request, enquiries should be directed to the contact information indicated under item 9.


    For any questions relating to this Privacy Notice or about the way we process your Personal Data, please contact:

    Information Manager
    UK Plumbing Supplies Limited
    Quayside 2A Wilderspool Park
    Greenalls Avenue
    Stockton Heath
    WA4 6HL
    United Kingdom

    If you would prefer to speak to us by phone, please call: 01925 924 270

    Our email address for data protection queries is:


    We keep this Privacy Notice under regular review. Any changes to this Privacy Notice from time to time will be notified to you by updating our website and/or by contacting you by email. The date at the foot of this Notice will be updated accordingly.

    Any changes will take effect 7 days after the date of our email or the date on which we post the updated terms on our website, whichever is the earlier. We encourage you to check and review this Privacy Notice whenever you visit our website for any updates or changes. If you do not agree with any aspect of the updated Privacy Notice you must immediately notify us and cease using our Services.

    (Last updated 14/09/2022)